fruit loopy

have you ever heard of a sugar-free fruit? yeah neither have i. until two days ago when i picked up a pluot (cousin of a plum) which had a sticker on it that declared it SUGAR FREE and at the same time labeled the fruit as a "Sweet Pluot". and the slogan, even better- says "ROOTED IN SWEETNESS"!!!! i'm thinking these f*ckers must be mad or they think we consumers are. fruit is almost nothing but water, sugar, vits and fiber. these people are absolutely NUTS and have taken deceiving the consumer to a whole new level.